Note:

If you miss Lesson 2, go here to read it. Then come back here to continue…

 

Learn How to Efficiently and Effectively Attract Online Traffic to Your Business

 

 

So, having come up with your best solution to your marketplace, it’s now time to make the audience aware of such solution through the best marketing communication mediums possible.

 

Setting up your brand to cater for this needs to be done strategically…

 

 

First Steps

 

The first thing to look out for is naming your brand…

 

It’s important to give your solution – and by extension, your business – an identity…a name that it would be referenced with.

 

This should be a name that’d perfectly resonate, to the product, service, or business in question…

 

And it should as well be something that’d easily be remembered.

 

It’s also of great importance to choose a name that’d be easy to register in the future, when you’d have wanted to grow and expand, and need a legal entity for your business…

 

To know if it’s not a name someone else is already using, so that you don’t keep changing names…

 

Go to http://PublicSearch.cac.gov.ng, and run the name through the search tab to see through the returned list whether or not the name had been chosen and registered by someone else.

 

 

 

Your Audience

 

Then the next question to ask is…where can I find my audience…?

 

Are they online or offline…?

 

You can’t go to the mountains with nests to trap and catch fishes…

 

You have to go to the river…that’s where they are…

 

So also is the case with people…

 

To get them and their attentions, you have to go where you’d easily find them.

 

 

Offline Audience

 

Now, if your prospects or audiences could only or mostly be found offline…not on the internet, then, you might not yet need to set up an online presence to reach them…

 

Because, you won’t ever find them through that medium…

 

And attracting such offline customers is beyond the scope of this course, which focuses mainly on acquiring *online customers*.

 

Yet, there’s probably no business that can’t be taken online…

 

But you just have to respect the current and present understanding and situation of your clients and customers…

 

And play along with them till they realize the value of looking for their needs online.

 

Otherwise, you could seek a higher level or class of your customers who could be found online…

 

And seek to service those ones only.

 

To understand this better…

 

Let’s take the case of plank and wood sellers in South-West Nigeria…

 

A whole lot of their customers could easily be reached offline…

 

Just like most of the sellers too know a little about taking businesses online, because they are mostly non-lettered, and can’t understand the importance of taking their businesses online…

 

Reaching their customers could best be done in their normal mutual conventional ways…

 

But, a person who’s very literate and well acquainted with the internet, and who understands the importance of the internet and its wide possibilities…

 

…would know and understands that taking his/her plank or wood selling business online would not only make his/her business easier…

 

…but it’d as well give the business a wider outreach to more customers beyond the remote business location.

 

 

Online Audience

 

But, if on the other hand, your customers could be easily found online…

 

Like the case of a person selling clothes, jewelries, perfumes, etc…

 

Then, building up an online presence to reach out to these categories of people is the best.

 

But then, another equally good and important question to ask is…

 

Where exactly online will I find my customers?

 

Is it through search…?

 

Or via the social networks…?

 

This is an important assignment to take first in this regard.

 

If they could be found through search, then, you’d need to launch a website or web application or software to reach them.

 

If they could be found on the social networks…then, the relative question to ask is…

 

What specific social networks could I find them on…?

 

Are they on Facebook, or Twitter, or Instagram, or LinkedIn, or Snapchat, or Pinterest, or what the heck…?

 

“Where exactly on the social networks will I find them…?”…should be your question.

 

When you know what social networks they could be found on, then your next tasks is to set up your business on those social networks.

 

 

Next steps:

 

The next step to follow having noted where your audience could be found online is to set up those online mediums to reach them through…

 

And that what we’re going to look into next…

 

 

Go here to continue reading… [Lesson 4]