Business Automation Uncensored!!! … continues … (Page 3)

 

 

My Friend…

 

It’s Taofeeq here again…

 

Allow me to draw you an image…

 

 

 

 

Populace or Masses > Ideal Customer Avatar > Crowd

 

Let me briefly explain that image…

 

Generally, there’s the whole population of people out there that anyone can reach and seduce to do business with…

 

Then, from such populace, you select out those perfectly relevant to your business, and there comes your ideal customer, called your “customer avatar”…

 

A group or a combination of this avatar is what would form the “crowd of people” that you’d do business with.

 

You see, to better serve an audience and better sell; you don’t at all need to matter to each and every Tom, Dick, and Harry…

 

…you just need that select group of people who most perfectly fit to be called your “ideal customer” from the avatar you created…

 

The select group of people is those people who have some common interest, belief, ideas, aims, objectives…

 

…and the utmost of which is a “common problem” that they share, that you now want to help find a solution to and get solved.

 

When you’re trying to sell to everyone you meet, you’d end up not benefiting anyone, and there’s also the fear that your message might not resonate with most of them…

 

And that would lead to most of them unsubscribing from your list…

 

This is a bad thing after all …

 

You continue to waste email marketing bandwidths, spaces, and money…

 

…and your conversion rates would mostly be low…

 

This is sadly, the way the average marketer operates…

 

…they love to have everyone in the world to come into their email list, simply because they’ve been told by the “Gurus” that “the money is in the list”…

 

… And they thought, the larger the list they have, the easier it is for them to make more money and get rich overnight!

 

But nay!

 

That’s old school!

 

The world is going more advanced and becoming more and more specific by the day…

 

To matter to people, you have to be relevant to them…

 

…you have to present them with:

 

  • The right messages
  • … To the right people
  • … At the right time
  • … And in the right place

 

Or else, you lose clarity, relevance, and specificity…

 

The money truly is in the list, but that is a list of the right people, at the right place, at the right time, and getting the right messages.

 

Andre Chaperon, the author of AutoResponder Madness explains how he usually comes down to narrowing his audience that really matters to his business in the following pages:

 

 

So now, when you’ve matched and gathered you ideal, exact, and appropriate audience of people who actually mattered to your business and leaving out the rest…

 

…that’s the rest that would never resonate with your message…

 

…that’d never even understand what you do for them, not to talk of buying from you…

 

It is now time to talk about how to effectively convert them (to subscribers and customers) so that you easily attain your business goals…

 

 

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