One of the key metrics that determines how well the email marketing systems put in place by any business operating email marketing is working is the appropriate balance of the products or services they promote.
There are various kinds of products and services in any niche, and choosing the appropriate ones, given your list, your email marketing systems and strategies, and the current market buzz, is going to be instrumental in your email marketing success.
There are certain factors that are used to determine whether you are promoting the right product or service, or not.
If you’re ever going to keep your credibility with your subscribers, you better make sure you never promote anything less than a top-level quality!
Do you believe in the quality and credibility of the product or service?
It’s your responsibility to make sure the product or service you’re promoting lives up to its claim because your subscribers buy on your word, on your trust.
If you end up endorsing a couple of products or services (or even one) that your leads find to be a waste of their highly valuable time and/or money, they will hold you accountable for their loss!
You lose your relationship.
You lose the subscriber and your email marketing begins to lose all value.
This is the #1 reason that many email marketers see the effectiveness of their email list fall over time…
And that’s a clear indication that they are not serving their email list well!
Does the product or service convert well?
Sometimes we forget to take an extra time out to really analyze the entire funnel of a product or service we are about to promote.
However, that is a big mistake.
You need to take some time to see if there is existing data or credibility of a product or service.
What’s the excitement about the product or service in your marketplace?
What are the results that other marketers are having with it?
Is the person behind the product or service known to always convert often?
At the end of the day, you are an email marketer because you want to generate profits.
After all, you are in business.
Revenue and profit is the name of the game and without the both of them, your business will absolutely fail.
No matter what quality your promotions are – the end product must convert for you to make money.
It’s important you believe and understand one thing:
It’s not bad to make money.
It’s not bad to “sell.”
It’s certainly not selfish when you only promote products or services that convert well and also make you money.
One of the common problems beginner email marketers have is that they get an emotional attachment with their new email lists and actually feel guilty promoting products or services to them.
Remember, your subscribers WANT to buy products and services.
They are eager to learn more in your niche and they look to you for advice and guidance.
You’re only serving their interests when you offer them high quality products and services.
Now don’t take that to the other extreme.
Don’t start promoting any product or service under the sun just so you can make money.
There are many products or services that may be amazing at conversions but the actual product or service is not worthy of promoting…
Steer clear of those – no matter how much money you can make from promoting them.
The short-term profit gain you might make from them cannot even come close to the damage you will do to your brand and business image and identity.
Assuming you are confident in the quality of a product or service, how then do you really know if it converts well?
#1 – Ask a colleague who has promoted the product or service before you.
The longer you are in a niche, the more email marketers you will get to know.
Join a mastermind of internet or affiliate marketers where they share insights, data, and industry reports with one another.
#2 – Ask the seller for data.
If the seller has no data to give you about the product or service you’re to promote, you had better be careful.
#3 – Test the campaign.
If you have a list that’s big enough (say, over 10,000), you can actually segment out maybe 2,000 leads and send a small test.
Get a feel for how your list will respond to the promotion before you unleash the bigger campaign.
#4 – Look at the seller’s conversion history.
Sometimes a seller may just be releasing a product or service for the first time into the market, and that will mean there are no statistics on ground on how well that product or service converts.
Well, you can find out if the seller has released a product or service in the past.
If so, how good did they sell?
Past history can many times be a good predictor for future projects!
And that’s it!
These above mentioned rules alone can incredibly help you in choosing great products or services to promote as an affiliate.
Let’s discuss this post in the comments section below.