Some Critical Points to Look Out For In Choosing Great Profitable Products or Services to Promote As an Affiliate



One of the key metrics that determines how well the email marketing systems put in place by any business operating email marketing is working is the appropriate balance of the products or services they promote.


There are various kinds of products and services in any niche, and choosing the appropriate ones, given your list, your email marketing systems and strategies, and the current market buzz, is going to be instrumental in your email marketing success.


There are certain factors that are used to determine whether you are promoting the right product or service, or not.


If you’re ever going to keep your credibility with your subscribers, you better make sure you never promote anything less than a top-level quality!



Do you believe in the quality and credibility of the product or service?



It’s your responsibility to make sure the product or service you’re promoting lives up to its claim because your subscribers buy on your word, on your trust.


If you end up endorsing a couple of products or services (or even one) that your leads find to be a waste of their highly valuable time and/or money, they will hold you accountable for their loss!


You lose your relationship.


You lose the subscriber and your email marketing begins to lose all value.


This is the #1 reason that many email marketers see the effectiveness of their email list fall over time…


And that’s a clear indication that they are not serving their email list well!



Does the product or service convert well?



Sometimes we forget to take an extra time out to really analyze the entire funnel of a product or service we are about to promote.


However, that is a big mistake.


You need to take some time to see if there is existing data or credibility of a product or service.


What’s the excitement about the product or service in your marketplace?


What are the results that other marketers are having with it?


Is the person behind the product or service known to always convert often?


At the end of the day, you are an email marketer because you want to generate profits.


After all, you are in business.


Revenue and profit is the name of the game and without the both of them, your business will absolutely fail.


No matter what quality your promotions are – the end product must convert for you to make money.


It’s important you believe and understand one thing:


It’s not bad to make money.


It’s not bad to “sell.”


It’s certainly not selfish when you only promote products or services that convert well and also make you money.


One of the common problems beginner email marketers have is that they get an emotional attachment with their new email lists and actually feel guilty promoting products or services to them.


Remember, your subscribers WANT to buy products and services.


They are eager to learn more in your niche and they look to you for advice and guidance.


You’re only serving their interests when you offer them high quality products and services.


Now don’t take that to the other extreme.


Don’t start promoting any product or service under the sun just so you can make money.


There are many products or services that may be amazing at conversions but the actual product or service is not worthy of promoting…


Steer clear of those – no matter how much money you can make from promoting them.


The short-term profit gain you might make from them cannot even come close to the damage you will do to your brand and business image and identity.



Assuming you are confident in the quality of a product or service, how then do you really know if it converts well?



#1 – Ask a colleague who has promoted the product or service before you.  


The longer you are in a niche, the more email marketers you will get to know.


Join a mastermind of internet or affiliate marketers where they share insights, data, and industry reports with one another.


#2 – Ask the seller for data.


If the seller has no data to give you about the product or service you’re to promote, you had better be careful.


#3 – Test the campaign.


If you have a list that’s big enough (say, over 10,000), you can actually segment out maybe 2,000 leads and send a small test.


Get a feel for how your list will respond to the promotion before you unleash the bigger campaign.


#4 – Look at the seller’s conversion history.


Sometimes a seller may just be releasing a product or service for the first time into the market, and that will mean there are no statistics on ground on how well that product or service converts.


Well, you can find out if the seller has released a product or service in the past.


If so, how good did they sell?


Past history can many times be a good predictor for future projects!


And that’s it!


These above mentioned rules alone can incredibly help you in choosing great products or services to promote as an affiliate.




Let’s discuss this post in the comments section below

How to Become a True Authority in Your Marketplace



You’ve started building your own list of raving fans and you’ve started to make money in your business…


You’ve been providing solutions that effectively work to solve the problems of your target audience in your marketplace.


You’re already targeting and attracting your desired traffic in an effective manner to your business, so as to sufficiently build your email list.


And you’ve started to communicate with your subscribers in a way that builds trust around you and your business.


If you really want to see success fast, stop thinking about money and start thinking about subscribers.



Your Subscriber Worth



No matter what niches your business operates in, you can consistently find out that each subscriber on your mailing list could worth anywhere between $.50 (#180) to $3 (#1,080) per month in revenue.


In other words, if you have a list of 10,000 subscribers, and you manage it properly, you should be able to generate at least $5,000 (#1,800,000) to $30,000 (#10,800,000) a month.


It’s a beautifully simple profit formula:


The more subscribers you add, the more money you will make.


It becomes a wonderful circle for making money marketing your business online:


New subscribers lead to more profit, which earns you more money (to invest in more traffic if you want) to acquire new subscribers, which lead to even more profit.






While you are starting to grow your business, there’s an important word you should keep in mind: Branding.


Branding is one of those terms you hear all the time, but you rarely hear why it is important.


Here’s why:


Creating a strong brand means that your target market feels that you are a trusted and reliable source of what they seek.


Even though preceding that is effective relationship-building with your customers.


Creating that strong relationship is important because it means you are training each of your subscribers to look at you as an authority in your niche and marketplace.


Your subscribers need to feel that any time they need help in that niche or marketplace; you are the best source of information and guidance.


The more the subscriber views you as an authority, the stronger your business becomes – and the more profit you will generate.


And whenever you get into selling them your products or services, this niche authority branding will prove to be even more critical to your success.


As you build your business, it is imperative that you remain consistently mindful of your brand.


Pay special attention to the products or services you promote, the messages you send, and how you portray yourself.


You should always take a moment before sending out any email.


Ask yourself, “Is this strengthening my brand, or is it weakening it?”


Sometimes you’d have to reject promoting a certain product or service – even if it’s a great one – because endorsing such might negatively impact your brand.


When endorsing other people’s products or services, you should always review every related material first.


Always review the content of the product or service, and always do background research on the person who owns the business you’re promoting.


You have to take responsibility for what you are sending to your subscribers because they can trust you.


If there is even one small thing about the product or service that could hurt your brand, you might not want to promote the product or service.


Beyond the types of emails you send, there are wonderful tools out there to make it even easier to create and strengthen your brand as an authority to your subscribers.



Online Tools to Help Boost Your Brand



As you get ready to grow your business, you will want to look into having a few types of properties online to help you boost your brand and get your message out.


They are:


1. Your own blog or website.

2. Your own YouTube channel. Videos are a powerful way to build relationships and brands.

3. A Facebook page.

4. A Twitter account. 



You do not need to use every one of these, but the more you use, the better your results will be.


I have my own blog, a Twitter account, a G+ account, a LinkedIn account, an Instagram account, and also different Facebook pages – all channels altogether having around 4,000 followers. 


When it comes to building your own brand, you have full decision-making authority on what you want to do and which tools you want to use.


The above are just some ideas on what you can leverage on.


If you have done your work well by building a strong list with which you have a strong relationship, you are ready to move on.


If you’ve setup your business well…and it’s already generating awesome returns for you…


The next step is to really grow your business and see a further increase in your profits.




That’s what effective relationship with your customers…as well as authority building in your marketplace does for you!




Let’s discuss this post. Share your views in the comments section below

Your 5-Steps Checklist to Identifying a Profitable Digital Information-Product Marketing Business Niche



You have to first research any digital information-product business idea you want to start selling.


Avoid taking big risks – only take very well-calculated ones.


Although most passions can be turned into a huge fortune, yet there are certain passions that cannot. 


So how do you know what’s going to work and what won’t?


In this post, I’ve outlined five simple points checklist that are going to guide your niche or topic selection.


These are the topic-qualifying metrics that you absolutely must measure before ever launching into a digital information-product business niche.


With this 5-step checklist, in less than 60 minutes, you can determine which of your passions will be the most profitable.


The 5 steps to qualifying your digital information-product business niche are:


1. Is the product to sell in the niche “Information Friendly”?


2. Are there “Competitions” in the niche?


3. What’s the size of the “Prospective Audience” in the niche?


4. How popular is the niche in “Search”?


5. Are there any “Long-Term Potentials” in the niche?



Checking off some of these steps takes only seconds.


Others may take a bit more time to research, but you’ll also learn how to find and use some great free online tools that automatically do the work for you.



Metric #1: Is the product to sell in the niche information friendly?


Let’s take underwear as an example.


There are literally billions of people who wear underwear around the world.


There is an incredible demand for underwear, too.


We can always find lots of people looking for underwear online.


But if you wanted to create an information product about underwear, could you?




You need to think through and understand this concept.


Many times we have a hobby or a passion that is simply not information-friendly.


There are no real tools to be used for this step; it is mostly your thought process.


However, if you can’t figure out whether your passion is information friendly or not, move to metric #2…


…it will take care of that for you.



Metric #2: Is there competition in the niche?


Finding competition is excellent news for your niche.


It means that other people are already having success, and you can too.


If, however, you find that your niche has no competition, don’t walk away – RUN!


It’s very likely that no one’s selling it because it doesn’t sell.


To find out whether there are others already selling products similar to yours online, there are two excellent sources to get competition data from:







95% of the time, Udemy will give you enough of an idea to know whether to proceed.


After (which is restricted for certain countries), Udemy is fast on the rise as the #2 marketplace for digital information products…


…and, between these two platforms, over 30,000 online courses are offered.


They have covered every niche that you can imagine.


If you cannot find a similar course to your idea in these 30,000 courses, your idea is far too risky.


You need to pick a different topic.


Do not try to bypass this rule.


The odds are massively stacked against you if you do.


It is especially important when you are just starting out that you stick to proven niches.


So remember:


If you do not find competition in your choice niche, stop your research immediately, change topics and start at #1 again.


Your topic must pass all five points on this checklist.


No exceptions.



Metric #3: What’s the size of the audience?


There’s a free tool to help you work this out.


Facebook’s Audience Insights lets you dissect a niche and figure out the right target for yourself.


Facebook’s Audience Insights doesn’t cost a penny.


You don’t even have to have any ads running on Facebook to use it.


In fact, it is specifically made to be a planning tool.


If you have a Facebook account, simply go to, “”, and sign up to be an advertiser.


Even if you have to enter your credit card number, you will not be billed.


Once you are in the advertising area, go to “Tools” and click on “Audience Insights.”


It’s a fast process and will become one of your favorite audience research tools moving forward.


To keep things simple, when you want to research the size of an audience, only search your target locations that are proven to have active online shoppers.


Those areas will give you a great idea of your audience size.


So, how big should your audience be?


Nothing is written in stone…but below are some average numbers to use as a general idea.





Again, these numbers are not written in stone.


Each case is different.


These are simply to give you a rough idea on where to get started.



Metric #4: Are people actively seeking your information online?


Using some other great free tools, you can know in just minutes whether there are enough people around your target location who share your passion enough to actually research it online.


Keyword research tools let you take a peek behind the search engines of the world, especially Google.


You simply type in a keyword to instantly see how many people around your target area have searched for that keyword recently.


You can narrow your results to any specific location that you prefer.


There’s a great tool to find your actively searching market size:


That’s Google AdWords Keyword Planner.


Google’s Keyword Planner is a popular tool.


There is a catch, however:


To gain access, you need to activate an advertising account by creating a fictitious ad and entering your credit card details.


At the last moment, you can turn the ad off and never spend a dime – but you can still gain full access to their free keyword research tool.


Although, the process of having to pretend to launch an ad and also enter a credit card number makes some marketers feel uncomfortable.


But, an alternate option for you is


It’s free, instant, and provides enough information to help you determine the size of your niche.


This is just the beginning.


The first major step here is to make sure that your passion has at least 5,000 monthly searches on these tools.


As far as competition is concerned, you don’t have to ever worry too much about it.


There will always be opportunities in the most competitive niches.


One last important note:


Just because a niche has 100,000 or more searches does not necessarily make it a great topic for you to pursue as a business.


You still have to be sure that all the other checkpoints in this list have been marked off with a big positive “Yes.”


The next step guarantees that your niche is profitable as well.



Metric #5: Are there potentials for a long-term spending capability?


Is your niche an idea that comes and goes?


Or will you be able to build a customer for life?


Look at sex enhancement as an example.


If you were to join my customer list today and buy a sex enhancement product, there is a strong chance that you will still be buying from me three years from now – and even ten years from now…and even more.


Here is another example:


Take a look at the pregnancy niche.


This kind of niche does not pass the fifth step on the checklist.


Think about it:


Pregnancy only lasts nine months.


After that, the new mother is no longer seeking information on pregnancy, so she is no longer a customer.


However, you can still be successful if the size of the demand of your niche is huge.


Yet, if you’re smart, and you can create a similar topic in such niche, like, for instance, in this case, “infant care”…


Your business might easily progress right alongside your customers.


This will significantly increase the value of each of your customers.


The higher the long-term capability, the more scalable your business can be.


So if your niche does not have long-term scalability, then the size of your short-term demand needs to make up for the lack of the long-term potential.


Alternately, you can choose related sub-niches to your main niche to grow the topics covered and make your business scalable that way.


There you have it!


These are the only five steps you need to know to choose the right digital information-product niche.


As long as you cross check your digital information-product business ideas along these lines, you will remove 90% of your risk.




Source of post idea: Anik Singal, Lurn, Inc.




Let’s hear your say. What did you learn in this post? Share your opinions in the comments section below.

How to Stand Out From the Competition in Your Marketplace



Understanding the competition in your specific marketplace is a key component of your marketing strategy, enabling you to position your business correctly in your marketplace.


Healthy competition keeps you on your toes and increases your drive for success.


In this post, I’m going to show you how to identify what makes a business stand out of the competition, why you should be checking out your competitors, and what tools can help you get ahead of the game. 



Do you really know what makes businesses stand out?



Imagine you own a fashion outfit.


What would make your business distinct compared to other brands selling wears?


Maybe your shop’s exterior is painted in bright red, or you have an eye-catching window display, or perhaps you’ve even hired someone to shoot some hoops outside to grab people’s attention as they pass by.


As a physical store, you need to stand out – distinct from the competition.


The same is true in digital.


Identifying all what makes your business different from the competition gives you what I call, your Unique Marketing Mechanisms (or, UMM).


A Unique Marketing Mechanism is a clear system that describes the benefits you offer, how you might solve your customer’s needs, and what distinguishes you from the competition.



4 questions that define your Unique Marketing Mechanism



There are 4 certain key questions to ask yourself when defining your UMM, and they are:


+ Who is my target audience?


+ Who are my competitors?


+ What problems does my target audience have?, and


+ How can I solve them?


Once you’ve penned down these questions, you can then come up with a concise statement that incorporates the answers.


Here are a few pointers to take note of:


+ Speak in a human and friendly voice.


+ Be as natural and relatable as you can, and remember, you are trying to attract people like you, not robots.


+ Shout about it.


Your UMM should be displayed on your website, social media, and other marketing materials.


A good UMM won’t appeal to everyone, but that’s no problems.


Build a UMM that is tailored and speaks directly to your exact target audience.


Other things to consider while working on your UMM are your strengths and weaknesses.



The SWOT Analysis



To do this, use a SWOT analysis, which will help ensure your business decisions are well-informed.


SWOT stands for Strengths, Weaknesses, Opportunities and Threats.


To get these, ask yourself:


+ What is it we’re good at? (Your strengths)


+ What can we do better? (Your weaknesses)


+ How can we grow, change and improve? (Your opportunities)


+ What is happening or could happen, both internally and externally, that might affect us negatively? (The threats your business could face)



Online Tools



While constructing your UMM, it’s a good idea to check what the competition is up to.


When starting a competitor analysis, make sure to utilize the free tools available online.


Start with search engines (like Google, Bing, Yahoo Answers, etc.), which can offer the most immediate answers.


Simply search for your key terms and take note of:


+ Who appears in the top results on search engines for your kind of product or service?


+ Which keywords appear on their website(s), that is, what words are they using in the page titles on their website(s)?, and


+ What messaging are they using on their social media channels?



Set up Alerts Systems



Another way to stay up to date with what your business competitors are doing is through signing up to what are called “alerts systems”.


Certain free tools like “Google Alerts” show you who is talking about certain topics online, so they help you keep updated of such topics.


Try setting up alerts for key products or services, as well as your own business and competitor names.


You’ll then start to receive notifications when the terms you enter are discussed online, and you’ll be able to see how your business or the business you work for compares.


Now, how could you apply these tips so that your business stands out?


So what makes your business different?


Use the tips from this post to find out what your competition is doing, and use a SWOT analysis to identify what makes you and your business stand out of the competition in your marketplace.




Have you learned something new from this post? Let’s discuss them in the comments section below.

How to Reduce Requests for Refunds from Your Clients and Customers



Todd Brown of Marketing Funnel Automation would often say, “whenever it’s time to convert your prospects and leads into customers, never ever underestimate the tasks at hand”…


It goes without saying that it’s not at all easy to make people buy a thing from you…


It takes a lot of psychologies, systematic approaches, emotional addresses, empathetic and sympathetic moves, and so forth, to eventually move people to buy. 


More importantly, in this stiff world of competition, you have to present your business, product, or service in some unique way different from what your prospects have ever seen before, regarding that kind of business, product, or service…


…using the ultimate power of what I called the Outstanding Business Idea (or, O.B.I.).


Then, you have to present them an over the top offer – an offer that’s so irresistible, that no intelligent person can pass off – for them to easily buy into your product or service.


This is because people are so careful with how they spend their hard-earned money.


If they could find any offer that’s more appealing to them than yours elsewhere, they’d hurriedly go there.


One of these offer presentation methods or techniques that you could possibly use to lure your prospects or leads to quickly buy from you is the “money-back guarantee”.


It makes your leads and prospects feel much safety dropping their hard-earned money with you…


…because they know they can easily demand their money back if your claims about your product or service are eventually not as you’ve stated.


The money-back guarantee is an essential staple of marketing and business.


Especially if you are selling a big-ticket item, those who order will be subject to a natural human emotion known as “buyer’s remorse.”


“Did I really need that?” is a question that people will have.


“Have I just been conned?”


“Is this a waste of money?”


“Will this product really do what the salesman promises?”


“Did I get a good price?”


“Is this just another scam?”


To mitigate “buyer’s remorse,” follow-up the order with a letter, an email, and even a phone call aimed at reassuring your customer — who bought from you because he or she believed what you told him or her.


I’m sure you’ve asked these same questions yourself after buying something pricey.


Most refund requests come in right away — seldom weeks or months later.


That’s because “buyer’s remorse” sets in right after the purchase and then fades over time, even if the customer isn’t later thrilled with your product.


It’s during those first few days immediately after the purchase that the threat of a refund request is most acute.


So your follow-up campaign after the purchase is very important.


It’s a critical marketing element ignored by most businesses.


Your letter should congratulate your customer on his or her purchase.


Reassure him or her that he or she made the right decision.


Your letter should restate the promises you’ve made and offer to help him or her if he or she has any trouble using your product.


Encourage him or her to call you, or his or her customer service representative (in your company), if he or she is having any difficulty.


Stay in communication with your customer to make sure the product is working as anticipated.


If you use email marketing in your business, you could automate some series of messages to follow-up with the purchase your client or customer just made.


You could setup a series of follow-up emails with the following headlines: 


Email #1 (day 0; immediately on purchase): Congratulations on your purchase. You’ve made the right decision.


Email #2 (day 2; 2 days after purchase): How are you finding the product?


Email #3 (day 4; 4 days after purchase): Just checking on you…


Email #4 (day 8; 8 days after purchase): What other ways can I be of help to you?


Email #5 (day 10; 10 days after purchase): Get access to resources that could be of help to you…



By following up like this, you will diffuse any anxieties and frustrations your customer might be having.


Most importantly, you will begin to develop a relationship with your new customer that will set the stage for many more sales to this customer in the future.



Let’s discuss this post as usual in the comments section below

Gary Halbert’s Simple but Brilliant Way to Get Huge Credibility and Trust for Your Personality and Business



The late legendary copywriter, great Gary Halbert once wrote an ad… [image below…]





Not only is the copy superb, the secret behind how the ad was used to bring Gary credibility was as well genius.  


You can see the ad was written as an advertorial – an ad intended to model the look and feel of an editorial content.


It’s a strategy known for getting far greater readership than the traditional ads.


Gary was known for running lots of ads like these in newspapers.


And doing this served a dual purpose for him:


(1) Of course, he’s doing this to generate sales.


(2) He also wants to gain an instant trust and credibility. (But not like you think, though…)


How Gary used this strategy to achieve the second purpose of gaining credibility and trust is what I want you to understand and take note of.


First…notice how the ad was written from a third-party perspective.


It was written as if a reporter did the research and was now sharing this story about Gary.


Second…notice how the ad refers to Gary as a “Direct Mail Genius” and “the best advertising copywriter who ever lived”.


This, of course, is to give Gary credibility in the ad.


But that’s not the only reason.


Gary ran his ads in tons of different newspapers…including, national publications like the New York Times and others.


So, of course, after running an ad like this in say… the NY Times… Gary could leverage that credibility in future ads by saying things like…


“According to a recent issue of the New York Times, Gary Halbert is a Direct Mail Genius… and is referred to as the best advertising copywriter who ever lived.”


It is true, right?


In this example, those words were published in the NY Times.


Granted, they were published within Gary’s own ad about himself…but they were published nonetheless.


So Gary could quote it.


Simple, but brilliant, right?  


This same strategy is used today online.


And here’s a simple, fast way you can do it:


(1) Write a news release about you, your business, or your product or service.


(2) Pay some news or media houses to publish your news release.


(3) You could as well pay to distribute the news release for you to their syndicated newswire list. It costs about $250 (around #90,000).


(4) Your news release will get picked-up automatically by lots of news sites, search engines, bloggers and journalists. Most will be local news agencies and organizations. But a handful will be partners of major news sites.


(5) Quote your news release on your site, in your marketing, etc. – as shared by one of the credible news agencies or organizations who picked it up.


And see how your audience instantly trust and believe everything about you and your business!


It’s that simple.


It’s that easy.


It’s done all the time. 


And it’s a rinse and repeat process that you can always do all the time. 



Share your thoughts about this post as usual in the comments section below.

If You Do Business At All on The Internet, Your Business Now Have to Be GDPR Compliant … And Here’s How … [Plus Free Step-By-Step Downloadable PDF Guide To Walk You Through]



The GDPR has gone into effect as from May 25th, 2018.


GDPR stands for General Data Protection Regulation and it replaces an earlier data protection regulation for the EU.


The GDPR is an EU law that was passed in 2016 and becomes enforceable from May 25th, 2018.


The GDPR is all about personal data and what online companies and websites are allowed to do with it.


If the long list of strict GDPR regulations is not followed, the penalties are stiff.



Who needs to be GDPR compliant?



Don’t think you’ve dodged a bullet just because you don’t live in an EU member country.


The GDPR doesn’t just apply to businesses based in the EU.


If anyone from the EU visits your website, you are required to be fully compliant with this brand new regulation.


If your website uses cookies or integrates with 3rd party websites that uses cookies, you must be GDPR compliant.


If you get leads from people in the EU or people from the EU share any kind of personal data with you, you absolutely MUST be GDPR compliant.


That means affiliate marketers, bloggers, CPA marketers, product owners, list-builders, e-commerce store owners, and even online service providers MUST become GDPR compliant to avoid massive fines.


And failure to comply can result in massive fines that can shut down your entire business.


Ensuring your compliance with the GDPR is crucial to your long-term business success.


By now, all the big websites out there like Facebook, YouTube, Google, and many others have already updated their terms of service and the way they interact with their customers to ensure compliance.


That’s because non-compliance with the GDPR carries extremely steep penalties…



How steep?






In the case of data breach or non-compliance with the GDPR regulations, you can be fined up to 4% of your annual global turnover OR 20 million euros


…whichever is greater.


That’s a lot of money.


Money you don’t have to give a government agency for not following the rules.


To ensure your compliance with the GDPR you need to:


  1. Study the working of the GDPR in great detail and likely hire an attorney.


  1. Modify the processes and systems in your business to ensure that your online business is compliant.


  1. Hire coders and designers to make sure GDPR compliance is built into every single website you have online.


  1. Continually review what you’re doing to ensure compliance.



For most online businesses, all these are just out of the question.


Not only would they be extremely time-consuming, the cost to maintain compliance can quickly skyrocket to thousands of dollars…


Yet, if you fail to comply, you have to face a lot of issues…because…


…monetary penalties are just the beginning.


In addition to monetary penalties, non-compliance with the GDPR can also cause you to be banned from offering products and services to customers from any EU member country indefinitely.


This could likely put you out of business overnight if you’re found to be out of compliance.


And that’s a bad thing.


Not only does that open you up to massive legal headaches and huge fees, but if you decide to get compliant later, you’ll have to spend a whole lot more money to do it.


To ensure GDPR compliance, you have to take note of the following GDPR Regulations:



An individual’s rights under GDPR



Apart from being extra-territorial, the new GDPR regulation brings nine new rights to users, allowing them to have more control over the collection and usage of their personal data.


These rights are:



Right to Be Informed.



An individual has the full right to be informed about how their personal data is being collected and used.



Right to Access.



Every user has the right to access and download their personal data in the form of an electronic copy provided by the website owner free of cost.



Right to Rectification.



The new GDPR regulation gives users the power to rectify any inaccurate personal data or complete it if it is not complete.



Right to Erasure.



Also known as the “Right to Be Forgotten”, this right allows individuals to leave a website and have any personal data erased anytime.



Right to Restrict Processing.



According to this right, every user will have the ability to restrict or suppress the processing of their personal data anytime.



Right to Data Portability.



The new GDPR regulation empowers users to download and reuse their personal data for their own purposes.



Right to Object.



An individual can prohibit the use of any particular data for direct marketing or any other purpose anytime.



Right To Be Informed About Data Breaches.



In case of a data breach, the website owner must notify users within 72 hours of knowing about the breach.



Rights Related To Automated Decision Making.



The GDPR regulation prevents users from being subject to a decision made without the active involvement of a human.



If you manage your website(s) by yourself or you manage website(s) for others, you can do this…



I want to help readers of my blog get over this hurdle so easily, and that’s why I want to present you this free step-by-step PDF guide that proffers a template you can easily follow to draft and construct a good privacy policy page or statement that shows your website visitors you’re largely GDPR compliant, and puts your website visitors minds at rest in dealing with you in business.


You can easily download the free PDF template here (no opt-in is required…just left-click, and choose “save as” to download)



Yes. I can help you do it too…



If you feel you’re still finding it difficult making this major change in your business, without which you could possibly face a huge business risk, and even other related issues…you can always contact me, and I’d readily be glad to help!



Let’s discuss this very sensitive post in the comments section below.   

How to Psychologically Design Your Customer ORDER FORMS for Ease of Conversions



The order form is your moment of truth.


It’s the moment when you require responses that determine your business growth from your prospects, leads, and customers.


Will your reader find it worthy of sparing some time to read it?


Will he or she act on your product or service offer?


To enable this, you have to make your order form user-friendly.


Make it as easy as possible to fill out and order your product or service.


The mistake people make in crafting order forms is to require too much information from the reader.


Many order forms (both on the Internet and that arrive in the mail) look like they were designed by the legal department or the accounting office, certainly not the marketing people.


Ask your audience for the absolute bare minimum of information you need to process the order.


Your order form should not frighten or turn off your reader.


It should not look tedious, or be a chore to fill out.


Order forms should look like order forms.


All the information should appear exactly where your reader will expect to find it — not hidden somewhere, etc.


Make sure your customer can easily find out how much to write out a cheque for and who to write the cheque to – if in mail…and how much to expect to be deducted from their credit cards – if online.


The money section is the most important section in the form.


The money section is of intense interest to your reader.


Make the money section easy to find, easy to read, and crystal clear.


A good order form should include a headline that waves a flag at the reader concerning what the offer is about.


The lead sentence, the P.S., and the reply form are the places the reader looks first.


Of those who answer your letter, half will never read the entire letter.


They will make their decision to buy based on the first line, the P.S., and what they see on the order form.


Order forms should contain all the action steps you want your reader to take.



Make it super easy to buy



Make it as easy as possible for your reader to order your product or service.


In all your physical mailings for instance, where you want an order or response of some kind, you should use a postage-paid reply envelope, for instance, a reply envelope with stamps already affixed.


You never want your reader to put your letter aside because he or she does not have a stamp readily at hand, or because the order form is not clearly understandable.


Make it extremely easy for people to buy.


Include an option to pay by credit card, by phone, or online, by bank transfer, by ATM transfer, etc.


Be sure to include a toll-free 0800 number (if possible)…and the web address for an online order form on all major components of your mailing (if you’re selling offline).


Be sure your 0800 number and the URL for your online order form are easy to find.


No matter what component of your advert package your readers are reading, a way to order easily and instantly should be staring them in the face and prominently displayed.



Keep it simple and clear



The instant your reader is confused by your presentation is the instant he or she will tune out.


Complexity is the enemy of sales.


In fact, complexity is the enemy of communication.


Sell just one thing.


Ask for one decision, not many decisions with lots of options.


Make your instructions clear, direct, and easy to follow.


Simple, clear sentences.


Simple, clear action steps.


Simple, clear order form.


Simple, clear headlines.


Simple, clear reasons.



… and watch how your conversions will scale up so easily! 



Let’s discuss this post as usual in the comments section below.

Long Form Advert Copy VS Short Form Advert Copy – Which Works Best?



Testing shows that long letters usually work better than short letters.


This is yet another example of how direct marketing is “counter-intuitive.”


Common sense would seem to dictate that short letters and short presentations would work better.


Who has time to read a four-page or eight-page letter?  


But all testing shows otherwise.


Long ad copies work far better than short ad copies 85 percent of the time.


A four-page letter will work better than a two-page letter.   


An eight-page letter will work better than a four-page letter.


This is a general rule.


There are, of course, exceptions.


The reason is this: About half the people who answer your letter with an order will have read every word.


The other half who answers will have scanned your materials.


The scanners read the first line, the P.S., and the reply form, your headlines, and perhaps some of your underlined phrases.


And they will review the guarantee.


Your scanners don’t need a long letter.


But about half your buyers want all the information before they make a decision to buy.


These people can’t get enough information.


And if you fail to answer all their questions, they won’t buy.


You must write for both audiences: Your scanners as well as those who want all the information.


Of course, there comes a point of diminishing returns.


A 16-page letter is overkill in most cases, and may drive your cost up too high, yet some 16-page letters have turned out to be very successful.


The fact that it’s 16 pages is enough to get a reader’s attention, and suggests that the writer must have a lot of important things to say.


Generally, a 16-page letter will out-pull an eight-page letter, but not enough to make up for the increased cost.


But there are important exceptions to this rule.


Subscription and membership renewal notices should be short and look more like invoices than letters.


A one or two page letter works best here and also keeps your cost lower.


If the service, product, or cause does not need much explaining, a short letter will work best.


A dentist might send you a reminder that it’s been more than six months since your last check-up.


No need, in this case, for this notice to include a long letter describing all his or her services.


If the President of a country is writing to his supporters asking for contributions for his reelection campaign, he does not need a long letter.


The need is obvious.


It does not require explaining.


Everyone knows who the President of the country is.


Everyone knows political campaigns cost money.


Besides, a Presidential election is in the news every day.


In a case like this, a long letter will be a distraction and will likely depress returns.


Credit card offers are usually short.


Everyone knows what a credit card is for.


All that needs to be explained is the offer.


What is the interest rate?


What is the annual fee?


What are some of the incentives and benefits?


This job can be done on one or two pages.


Long letters will almost always work best in prospecting.


Since, in a prospect letter, you are writing to people who have never bought anything from you and who know nothing about you, more explaining will be needed to persuade your reader to try your service.


Your letters to those who have already bought something from you can be a mix of long and short letters, whatever is appropriate.


The length of your letter should be determined by how much you have to say.


The rule is to answer all the questions your reader might have.


If this requires eight pages, write eight pages; if it requires four, write four.


Don’t waste words.


Make your message simple and compelling.


Don’t bore your reader.


Pull the reader through the copy.


The easiest step a reader can take is to stop reading and go on to something else.


Your reader will know if you’re not saying anything of much importance.


Every word should count.


Every word, every phrase, every sentence should have a purpose.


All superfluous words and sentences should be ruthlessly cut.


But don’t cut your marketing copy just to make your letter fit on two pages or four pages either.


Tell the whole story.


But there’s another side benefit of the long letter.


A very long letter, eight pages or more, is attention-getting in itself.


It adds weight and heft to your package.


If you’re sending a physical mail, it Kind of makes your envelope, stuffed full of paper, feel like a brick when it arrives in the mailbox.


“I wonder what’s in here?” your readers will ask themselves.


Don’t write an 8-page or 12-page or 16-page letter just to do it.


Make certain you really have enough to say to fill up all the space.


But the attention-getting aspect of a very long letter is a factor to consider.


Many of my most successful physical direct mail packages land with a thud when dropped on the kitchen table.



The longer you hold your reader’s attention, the better your odds of getting the sale



The car salesman wants to keep you in the showroom.


He knows that if you leave the showroom, the chance he will ever get the sale is almost nil.


If your reader puts your letter aside, thinking “I’ll come back to it later” — you can be near 100 percent certain he or she will never be back.


If he or she ever comes back, it’s a bonus.


On the other hand, if you can write in such a way that captivates your reader (just like how the American author, Stephen King writes); you have a great chance of getting the sale.


The longer your prospect reads, the better chance you have of getting the order. 


There is only one reason your prospect will continue reading your letter:


You are striking a chord with your reader.


What you are saying is of intense interest to your reader.


Your reader will continue to read only if it’s more difficult for your reader to stop reading than to continue reading . . . because what you are saying is so fascinating.



I hope you learned a new thing from this post? Drop your opinion about the post in the comments section below

Is Direct Response Marketing the Actual True Marketing?



The difference between true marketing – direct marketing – (as I’ve always reiterated) and the traditional advertising is this:


Unlike all your letters, emails, and direct response ads, the 60-second advertisements you see on TV promoting the major brands are not aimed at generating immediate sales and inquiries.


And they don’t.


There are no results to measure for the traditional ad.


These ads are designed to create brand recognition and public awareness.


They are aimed at making the public familiar with the brand and the name of the product.


There is no real way to precisely measure the effectiveness of these traditional ads.


The big corporations know they must advertise.   


And they are just left hoping their ads are successful.


But there’s no real benchmark for success.


We certainly know these ads are successful for the ad agency, some of which are racking up billions of dollars in billings.


But we have no precise way of knowing if these ads are successful for the client . . . because no orders or inquiries are arriving at the office in answer to these ads.


In this sense, the traditional ad agency’s primary mission in life is not to create ads that win customers, but to create ads that impress the corporate client.


If the ad happens to be good and brings customers in, that’s a bonus for the ad agency.


But who will ever know if that’s what’s happening?


The primary mission of the traditional ad agency is to sell the client on the ad campaign, not to create ads that actually sell product.


Who really knows how all those Pepsi ads are doing?


The ads are attention-getting and interesting.


They have certainly done a great job of creating brand awareness and a hip image for the company.


I certainly like the Pepsi ads.


No doubt the ads are doing well for Pepsi and are helping Pepsi build its image around the world.


But Pepsi has no way of knowing how each individual ad is doing.


Pepsi has no idea how many sales each individual ad is generating.


Pepsi really has no way of knowing its “return on investment” for each ad launched.


The best Pepsi can do is guess.


The best Pepsi can do is ASSUME its ads are effective.


But even if Pepsi’s “building brand awareness” and image advertising method is working well for Pepsi (and I’m sure it is), there’s very little any of us can learn from this approach.


There’s no model here for the entrepreneur to follow.


“Go out and just copy Pepsi” would be silly advice for you because you don’t have a multi-billion dollar advertising budget.


It would cost you hundreds of millions, more likely billions, of dollars in advertising to create an image and a “general public awareness” of you, your company, your brand, or your product.


Then you would need to have in place a massive manufacturing infrastructure and a nationwide distribution network to make sure your product is available everywhere.


It would be enormously costly for you to follow the Pepsi “build brand awareness” and image strategy even in the smallest of local markets.


The production of these TV ads alone is a major undertaking.


This big corporate approach is of zero use to you or me.


If it were useful, you would not have gotten this far in this post.


The other approach is to sell people our products and services in one-on-one personal conversation.


That’s what salesmen do.


This is how the rest of us, who don’t have a billion-dollar advertising budget, must make our living.


But since the salesman cannot be everywhere all at once making his one-on-one presentations to prospective customers, the next best thing are the systems I’ve described here.


I believe the most powerful of all marketing tools is the sales letter.


The sales letter, for much less cost than a personal one-on-one meeting, seeks to start a conversation with your prospect with the aim of selling your product or service.


Sometimes you can sell the product on the strength of the letter alone.


Sometimes, for high-priced products and services, you just want to find out if there’s interest in what you are selling — that is, you are seeking to generate qualified leads.


Either way, the goal of your mailing is clear and the results are precisely measurable.


The Internet and direct response space ads and radio ads are also wonderful tools if used properly.


Everything you do must be “direct response”.


Remember, if your marketing is not exactly and precisely measurable, it’s really not marketing, it’s PR.


The traditional ads are PR.


This post is about true marketing — that is, showing you how to produce results that are precisely measurable.


That’s the difference between the sales letter or lead generation letter and the image advertising that Pepsi is doing.


Performed correctly, you should know to the penny how much it costs you to generate a sale.


The mission of marketing is not to create a general awareness of your brand or your product.


The one and only purpose of your marketing is to sell.


If a traditional-style ad campaign is like a nuclear bomb that hits everyone in an area, a direct mail marketing campaign is more like precision surgery.


That’s why direct marketing is still the most cost-effective advertising there is.


If you remember nothing else you’ve read in this entire post and others like this, I urge you to remember these nine points:



1) Write about what your reader wants, not about what you want.


2) You can succeed if you write a poor letter for the right list (that is to the right people), but the best letter in the world cannot work to the wrong list.


3) Craft headlines and sub-headlines that will grab the interest of your reader.


4) Persuade your reader with facts and reasons, not fantastic claims and empty hype.


5) Keep your reader’s interest with fascinating details and narrative (like the American author – Stephen King) that make it easier to keep reading than to skip what is being said.


6) Craft an offer no intelligent reader can pass up.


7) Don’t make your guarantee a boring after-thought, but instead create a super-charged guarantee that will catch your reader’s attention, like Nordstrom’s famous guarantee.


8) Give your reader good solid credible reasons for answering your letter today, not tomorrow.


9) Make sure your letter reads like a letter from one person to another, that it does not come across as mass advertising . . . even if economics dictate that you must mail a cheap non-personalized “Dear Friend” letter.



Whether you are writing to a few people or a million people, if you achieve these nine things, you will succeed.




Was this post helpful to you? I’d very much like to get your feedback on it in the comments section below.