This is the 21st century.
People are becoming more comfortable with doing and transacting business online.
Many want the convenience of being able to shop on their terms, whenever they want, wherever they want, like from the comfort of their homes, with ease, 24/7, and so forth.
Businesses that can’t transact sales online via websites, etc., usually have many excuses, like:
I don’t know how to go about it.
I don’t have the time.
It might be costly.
And so forth.
But today’s technology makes it so easy, cheap, and quick to set everything all up.
Shopping carts, security certificates, and payment options, etc., have all been taken care of for you.
Even if you still conduct 99 percent of your business offline (outside of the internet), you look amateur if you can’t conduct business online.
You’re leaving a lot of money on the table, ignoring a whole lot of your market share by limiting your business to your immediate geographical location.
The truth is, you will probably be out of business in a few years if you ignore the web as a place to market and transact your business.
Below are the few basic steps you must follow in order to set your business up in an e-commerce way for maximum customer acquisitions:
1. Pick the products or services you want to sell online.
You can sell just about any kind of products or services from your website.
These could be products or services born out for your personal creations and developments, or products or services of others that you’re reselling based on agreed terms.
2. Get the necessary software.
Some website building systems come with shopping carts, etc., built in.
If your website lacks these features, you must buy or get the software to set up an online shopping cart, as well as order forms, payment systems, third-party credit card processing, etc.
Make sure you have all the software necessary at hand before you set up your store for smooth running of the business.
You might want to employ or hire a web designer who’d take care of all the software and form set-up, etc., for you.
3. Set up your online product catalog if you are selling a variety of products or services.
The more information you provide, the better your chances of making a sale.
Show photos of your products or services, and write detailed descriptions – bullets are effective when listing benefits.
Be sure to include the price for each products or services.
4. Set up your payment options.
The more ways your customers can pay online, the less shopping cart abandonment you’ll suffer.
For example, if you accept PayPal, credit cards, fax in payment, and cheques, you’ll convert more sales than if you operate on a cheque-only basis or if you only accept certain credit cards.
5. Make sure you’re ready to ship, fulfill, or do whatever it is you promise.
You haven’t completed your sale until you can get the product to your customer’s door.
This is perhaps the most critical aspect of any e-commerce business model.
You must first settle the case on how to deliver the physical products you’re selling to your customers…
Several shipping and handling companies such UPS and FedEx, etc., are very happy to help you with your shipping.
What are your takeaways from this post? Let me know in the comments section below.