When you don’t always have to see a “NEED” or “WANT” to fulfil in a Marketplace before you dominate it

Marketplace and Niche Domination

 

 

The common theory the “guru” marketers teach about winning in the niche or marketplace is that you find a people with certain similar needs or wants…

 

…and you then seek for ways to help them get those needs and wants fulfilled…

 

You easily serve and sell to them by helping them get their problems solved.

 

Yeah.

 

That’s the norm…

 

…but that’s always for a newbie marketer or business owner.

 

The reality is…

 

…it’s NOT every market winner who started ground up that actually took this route…

 

…for if that’s the case, then, most newbies of every market would never grow to the top.

 

There’s always a simple but systematic technique to win in a market where there’s no obvious need or want…

 

…and the answer is…

 

You. Create. One.

 

For you to win in a market where there’s no apparent want or need to serve…you just simply create a perceived or artificial want or need.

 

Let me give you some examples for better understanding.

 

Take a look at Gucci.

 

The pride of Gucci is in its exorbitant pricing…

 

…creating a feeling of “affluence” and “specialty” for its possessors.

 

The moment you own a Gucci designer, people start worshiping your perceived affluence…even if someone might have bought it for you.

 

Just like the case of owning an Apple device.

 

Another very good example is the story of how Domino’s pizza won its market…

 

It actually introduced the concept of “get your pizza in 30 minutes or less, or you get it free…” as its main marketing slogan…

 

This created an artificial desire in people who want to test this…

 

…and felt they could get pizza for free, if the delivery was late.

 

This simple marketing touchstone brought in a whopping $4 billion in annual sales for Domino’s from 2004, after they’ve expanded their outreach to 7,000 pizzerias already!

 

Tom Monaghan’s pizza vans were always on point in delivery…and people were even as crazy as timing the vans after they’ve made an order.

 

Someone who doesn’t even have much taste for pizza would love to take a test and challenge Domino’s.

 

The marketing game-plan worked out…

 

…more people eventually started to love pizzas – Domino’s pizzas in particular…

 

…even when the initial products were bad in taste, as they might actually had been warmed in ovens inside the vans so as to meet up with delivery…

 

…yet people still bought them!

 

An artificial or perceived need for Domino’s pizza was automatically and artificially created…

 

…and Tom Monaghan was able to build a $4 billion business for himself overnight from scratch!

 

 

 

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