Websites are the brochures of the 21st century.
Your website is a critical marketing tool.
It is an integral part of your entire marketing strategy.
You can use your website as a bulletin board for disseminating breaking news on new projects you are offering.
All your marketing media should promote your website because…
Your website can be a repository for all your archived newsletters, special reports, blogs, books, audio recordings, and videos.
Your website can be populated with compelling sales-oriented text, audio and video.
Your website can be a dynamic, interactive, full-blown PowerPoint and multi-media presentation.
Your website, for very little cost, can make your small business look as big and powerful as the world’s largest corporations.
You cannot be in business in any serious way today without a terrific interactive website.
When people want to learn about you and your company, the first place they will go is to the internet to check out your website.
If you have no website, or if your website is boring and unimpressive, people will assume your business is not real.
You will be judged, in many cases, by your website because that’s all many of your prospects have to go on to know what you and your business are about.
So, How Do You Set Up A Great Business Website?
As earlier noted, building your website is not only cheap, but also very easy…when you know how to go about it.
In the 3 steps below, I’m going to lay it out in simple terms how a layman who can understand and take instructions in English language can easily set up a WordPress website without writing a single line of code.
Step 1: Registering a Domain Name
Your website’s domain name is the name your website bears on the World Wide Web.
It goes something like, “yourawesomewebsite.com”, or “yournewwebsite.net”.
You can set up your website on free platforms like BlogSpot, WordPress.com, etc., whereby your domain name would look something like, “yourwebsite.blogspot.com”, “yourdomainname.wordpress.com”, etc.…
…but that’s out the scope of this post, because this post focuses on using a paid website service like WordPress.org (rather than WordPress.com), which lets you do a lot of things a free website won’t let you do.
To know if a name is available for you to register and use as your domain name, go to Whois.org and search if the name is available.
If unavailable, choose another.
If available, then, you have to act fast and go to register it straight away, just in case someone else might be somewhere thinking of using the same name.
Step 2: Getting a Hosting Account
Your website hosting account is like a land (on the World Wide Web) where you erect your building (domain name) on.
It houses your domain and all your website files.
If your hosting account expires, and you failed to renew it, your website ceases to be accessible.
You can transfer your website from one hosting account to another as you wish, based on your business needs.
Your best bet is to look out for a great website hosting service provider to register and host your website with…
…this will continue to ensure an effective and great working website for you.
Most website hosting service providers provide domain name registrations alongside registering of hosting accounts for smooth processes.
Some domain names are sold, but most, if not all website hosting service providers who offer domain name registrations alongside their website hosting services provide domain name registrations for free to their customers as incentives to encourage them do business with them.
An indigenous website hosting service provider that possesses these features is HostNowNow Website Hosting Service Provider.
Having registered your domain name and your hosting account with them, the next step is to download and install a Content Management System (CMS), such as WordPress (for the purpose of our training) onto it to run your website contents on.
Step 3: Installing WordPress Content Management System (CMS) onto Your Domain
Websites have a system that runs the contents – texts, audios, videos, etc. – created and stored on them.
This is called the “Content Management System”…
We have a number of them: WordPress, Joomla, Drupal, etc.
But, for the purpose of this training, we’d be talking of WordPress, which is the most popular, and which powers more than 28% of the websites on the internet, and 59% of all websites using a known Content Management System (CMS).
So, after registering your domain name and hosting account, you then download WordPress Content Management System from online apps installer like Softaculous Apps Installer…
After downloading it, you then upload and install it onto your website hosting account.
Next, you choose a theme (which serves as a storefront or display mechanism for your website, and shows it to the world) from the WordPress themes repository, and download and install it onto your WordPress dashboard…
You now own a brand new WordPress website!
Let me have your take on what new lessons you’ve learned from this post in the comments section below.