Getting To Know Whom Your *Ideal* Customers Are

 

 

The process of developing and building a great product or service doesn’t start with the product or service in question…

 

It actually starts with the set of people such products or services are aimed… those who’d eventually buy them…

 

You have to find out and know it’s something they’d buy…

 

So, how do we do that…?

 

We follow certain processes and procedures…

 

The first step to get to know if your product or service would be a market-breaker is to know who your customers actually are…

 

To get to know this, there are certain questions that you have to answer…

 

+ Who exactly are your customers to-be…?

 

+ What’s their sex?

 

+ What age range do they fall into?

 

+ Where are they located?

 

+ What’s their income level or range?

 

+ What of their ethnicity, race, religion, etc…?

 

+ And so forth

 

These set of initial data about your audience would give you insights into what problems they’re facing, and how best to tackle those problems.

 

A physician won’t go ahead to start prescribing drugs and medications to a patient without first asking certain questions to guide him/her into finally coming up with the appropriate solutions to such issues.

 

Now is the time to actually critically look into what exactly are the problems these set of people are battling with, that need to be solved…

 

The best way to win and overcome an enemy is by having prior knowledge about whom and what exactly the enemy is and looks like.

 

Having known what the problem is, the next best thing is to check and find out whether or not the problem is too broad to tackle…

 

That’s if there are more complexities and specifications that the problem covers, and then look out to see if there are ways to streamline the areas of coverage of that problem.

 

To understand this better, let’s say you identified a problem of infertility…

 

Infertility is so broad a problem, in that it occurs to both the male and the female alike…people of varying ages…people of different social levels and divisions…different backgrounds, etc.

 

Now, your task in streamlining this, is to decide on whether it’s the male infertility that you want to focus on, or the female infertility…

 

…or, whether it’s the infertility problem of the young teenagers or the middle-aged people whom you want to look into, and so forth.

 

Focusing on a topic of “infertility for all” would be too broad for you to cover, and you might end up not effectively serving all concerned.

 

For the best results, it is better you rather focus on a section of the whole…

 

Following our example above, if you chose “female infertility” as your area of focus, you could even go on to locate age ranges like saying “infertility in female of ages 25-50 years”, etc…

 

…or even, “infertility in married women”, and so forth…

 

All aiming at effectively serving your target audience…

 

 

Talking about solutions

 

Having done that, the next question to ask is…

 

To the problems this set of people are facing, have there been solutions?

 

If yes, then, you need to ask certain other questions… like…

 

+ What are those solutions like?

 

+ How are they made?

 

+ How would they work?

 

+ How much time would they take to work?

 

+ How much effort would they need to become effective?

 

+ What are the costs of getting those solutions?

 

+ Via what marketing mediums were they communicated to the buyers?

 

+ And so on…

 

Then,

 

In all the above questions…

 

+ What lapses could be identified? 

 

+ How could those lapses be bridged and filled up?

 

 

Watch out

 

Some points to note here are…

 

+ Could you provide a solution that would be much easier to use than that of the competitors…?

 

+ Could you provide a solution that’d work much faster than that of the competitors…?

 

+ Could you provide a solution that’d be much cheaper – in cost – to get, than that of the competitors…?

 

+ Could you present those solutions to them in more different and highly interesting channels and mediums separate from what they’ve used to, from the competitors…?

 

These tactics and beyond are what’ll make you and your solutions stand out in your marketplace.

 

You’d be easily identified, and within a short period of time, you’d have won the hearts of a great sizable number of the audience of your marketplace.

 

 

No precedents?

 

Now…

 

What if no solutions have ever been present?

 

Then, you build one.

 

You build a solution with the love of your audience in mind – and NOT the anticipation of the money you could make off of them…to effectively solve their problems.

 

This is how you become “Pre-Eminent” – creating an authority for yourself – in your marketplace.

 

Always have it in mind that the best solutions are those that… 

 

+ Save time – solve problems fast…

 

+ Save effort – get problems solved easily…

 

+ And probably save cost – cheap and affordable to get.

 

When you combine these 3 characteristics into any given solution, then, you should be rest assured the solution would turn out to become a huge success.

 

 

Next:

 

Having set with the solutions to the identified problems of your niche of audience and prospective customers, the next thing is to attract and acquire those customers that’d use those solutions…

 

And that’s where we’re going from here…

 

 

Go to the next lesson [Lesson 3]>>>