Missed the previous 3 lessons?

Find them here:

Lesson 2

Lesson 3

Lesson 4

Go read them up. Then, come back here to continue reading…

 

Here are 4 Broad Practical Steps to Launching and Promoting Your Business Online

 

 

The last step in setting up your business online is launching, promoting, and making your brand known to the world.

 

There are both the free and the paid mediums to doing that.

 

Although the free mediums work – especially for beginners on a slim budget…

 

Yet, the most effective, scalable, predictable, measurable, and reliable means are the paid mediums.

 

The free mediums are two in number, and so also are the paid mediums…

 

All making a total of 4…

 

 

The Free Methods

 

From the free mediums to explore are…

 

+ Search Engine Optimization (SEO)

 

+ Social Media Optimization (SMO)

 

 

Search Engine Optimization (SEO)

 

Search Engine Optimization (SEO) is the combined efforts geared towards making your site rank high in search engines so that when a prospective customer searches for things related to what you sell in your business…

 

…it’d be easy for them to see your site up in the search, making it easy for them to go to your site from the search engines.

 

Search Engine Optimization (SEO) is mostly done using the “keywords” the searcher is most likely to use to search on the search engines…

 

And inputting such keywords on relevant places on your site, so that search engines easily index such pages for better ranking and display on the search engines.

 

 

Social Media Optimization (SMO)

 

Social Media Optimization (SMO) includes all the strategies put in place (for free) to attract, relate, and effectively serve the potential customers that your business needs.

 

All these may include… choosing the right name, tagline, images, description, etc…

 

And then, regularly posting contents to the page, organizing contests and giveaways, etc., responding fast to customers’ questions, and so forth…

 

All these are what would make it easy to effectively serve, and effectively sell to your audience through the social media.

 

 

The Paid Mediums

 

The paid mediums to check out for includes…

 

+ Search Engine Marketing (SEM)

 

+ Social Media Marketing (SMM)

 

 

Search Engine Marketing (SEM)

 

Search Engine Marketing (SEM) is the combined process of bidding for advert spaces on the search engines…

 

…so as to make your site rank higher on the search engines – not organically, as usual, because, now, you’re rather paying for that.

 

What to watch out for in winning paid adverts bids are…

 

+ Relevant website contents.

 

+ The structure and design of the advert.

 

+ The amount you’re willing, able, and ready to spend on the adverts bidding.

 

+ The landing page of your website

 

+ And so forth.

 

 

Social Media Marketing (SMM)

 

Social Media Marketing (SMM) on the other hand is the running of adverts on the social media networks where you know your audience is already present on…

 

For success with the social media paid adverts, you have to watch out for the following…

 

+ Your adverts goal

 

+ Your adverts design

 

+ The audience setting

 

+ The duration of running the adverts

 

+ The amount you’re willing, able, and ready to spend for your adverts

 

+ Your website landing page which you’re sending them to from the adverts

 

+ And so forth.

 

 

Going About Them

 

Now, having known the channels to reach out to your audience from, for launching, promoting, and advertising your business…

 

Let me now quickly tell you about the modes to use to reach them…

 

You can either use text, or images, or even videos…the use of which are all depending on either of the four mediums stated above – be it SEO, SEM, SMO, SMM.

 

And that’s all about launching and promoting your business online to effectively and efficiently attract the right customers to it…

 

 

So what’s next?

 

Now that you’ve learned some of what you need to know, I setting up your brand online, acquiring the *right* online traffic and customers to it, as well as effectively and efficiently serving and selling the much-needed and the appropriate products and services to that audience…

 

It is now time to go into action…to put all what you’ve just learned into some practical use…so as to start achieving the accrued awesome results.

 

If you’re keenly interested, in some couple of hours to this time, I’m going to introduce you to a more elaborate, more practical, and more detailed version of this course…

 

“Digital Corporate Branding Boot-Camp” was just created for a quick overview of the subject matter…

 

I don’t want to bore you with much details or now…I want to see your level of interest before we move further on…

 

But before then if you recall, I earlier told you I’d be sharing my “Digital Corporate Branding Blueprint” with you…

 

…where I said I’m going to show you a brief map of the entire “Digital Corporate Branding System”…

 

You can download it below – by clicking on either the link or the image…

 

Digital Corporate Branding Blueprint

 

 

From it, you’d have been armed with a brief practical outlook of what the whole topic looks like…and that’d even serve as some kind of summary and backup lesson for all what you’ve learned in “Digital Corporate Branding Boot-Camp”.

 

As for the other more expanded, more detailed, and more practical course I told you of…I’d get back to you very soon on that via the email.

 

Watch out for it, and always keep an eye on your email inbox!

 

 

To your success,

Taofeeq Azeez

Founder, Business Operations Automation  

[The Generalissimo Media]

Email: admin@BusinessOperationsAutomation.com

Call/SMS/WhatsApp: 07065533549