Let me show you how to recycle a “Small Advertising Budget”…

 

 

Small Budget Recycling”…

 

This is how it’s done…

 

Now, since you’ve agreed that you want to avoid the free traffic sources in building up your business…

 

…because it’s not at all reliable.

 

And you’ve accepted to rather go for the paid sources – like the pro-IM guys do – because:

…it’s predictable

…it’s measurable

…it’s scalable

…and it’s reliable…

 

But the problem is that you’re probably on a low or very low-budget to get this process work for you…

 

So what you now do is…

 

You set up a small product at the front-end of your business funnel – a product known as a “Front-End Product”…

 

This kind of product could be called your “Minimum Viable Product”…

 

And some marketers even often refer to it as a “Trip-Wire Offer”…

 

Or even a “Front-End Offer”…

 

This product would cost so low that it’d be so easy and cheap for a lot of people coming to your funnel – or rather, your website – to get to buy it.

 

The aim of this product is for it to serve as a means of recouping your cost of investments in new customer acquisitions…

 

If you remember what I explained earlier on how Direct Response Marketing came to be…

 

The sales proceed from this product are what you’d use to recoup for the expenses you incurred on your paid adverts…

 

So, having set this product in place at the front-end part of your funnel – or, website, if you like…

 

You’d then go on to set that your small amount that you have to spend on paid adverts into motion.

 

You could for instance plan on spending $25 to $50 per week on paid adverts…

 

When you recoup that amount from your sales proceeds of your front-end product – either with a profit or even a break-even…

 

You then go on to re-invest that same amount again and again to continue to acquire more and more leads/prospects and/or more and more clients/customers…

 

Just like a kind of rinse and repeat process…

 

That way you could be able to continue to easily acquire more and more people to your funnel with your initial small investments that you’re re-investing again and again…

 

The next thing to now look out for is to have a good lifetime customer value (which is what I’m going to discuss next after this page) from those you acquired through your paid adverts…

 

To achieve this, you set up further products at the back-ends which they can later on buy…

 

When they buy such back-end products, it’s a great moments for you…

 

Because you’re not spending anything extra to get them to see those back-end products – unlike what happened with the front-end products…

 

So, the back-end is exactly where your business profits come from – because it’s just like you’re advertising to people you acquired for free!

 

So all the sales proceeds from such back-end offers are totally pure profits!

 

From this exercise, you can always scale up your costs on customer acquisitions if you happen to make some profits from your front-end offer – that’s if you’re smart enough to achieve that, because profit-making isn’t the aim of the front-end offer…

 

If otherwise, you can continue to add some of the profits you make from the back-end offers to your traffic generation spending to acquire more and more customers…

 

That way, you’d have successfully made your small budget work wonders for putting your business on its feet right from the initial stage!

 

And that’s it!

 

Hope you got the gist?!

 

Let’s now talk about how to increase the life-time value of your customers

 

 

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